21 Landing Pages Every Website (Online Business) Must Test.

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Best Landing Pages to Test

 

Landing Pages

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What Is Landing Page

In view of web-based marketing, a landing page has many names according to its purpose or usage. Some people call it ‘lead catch page’, or ‘static page, or ‘goal page’, or ‘destination page’.

To define landing page according to digital marketing is a solitary page that shows up in light of tapping or clicking on a web link optimized in web content, advertising promotions, promotional emails, or an online commercial.

21 Landing Pages Every Website (Online Business) Must Test.

Landing Pages are created with the intention to draw website visitor’s attention to a particular product, program or project being introduced. This is often termed as “Call to Action” (CTA).

The following 21 Landing Pages will boost website visitors becoming your business partners:

1. Lead Capture Pages

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Lead Capture Pages

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This is a Landing Pages that are created to offer free products or gifts in exchange for contact information of the visitors. The details collected from the visitors include, but not limited to, name of the visitor, company name, job title, email address, etc.

This capture page is meant to collect details of the visitor in order to tailor-made the email sequence that follows.

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2. Squeeze Page

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Squeeze Pages

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Squeeze Landing Pages are meant to bid for the email address of the website visitors. Visitors are lured with free products such as ebook, newsletter, blueprint content and much more.

The sequence of emails that follow the initial squeeze page is intended to reveal how the website owner is making progress with his business and how you too can do the same if you follow his instructions.

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3.  Splash Pages

 

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Splash Pages

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This is a landing page created to introduce a special event that’s going to take place soon.

This is employed when a website visitor clicks on social media button or web content link and is redirected to the Splash Page account with information about coming events and advertisements.

4. ‘Thank You’ Page

 

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Thank You Page

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‘Thank You’ Landing Page is a page created for visitors to show appreciation for:

  • Purchasing an offer
  • Downloading an item
  • Subscribing
  • Installing a software
  • And many more

This is a ‘Thank You’ page created to show appreciation and additionally introduce more offers or services provided to the visitor.

Some business also uses it to solicit for donation from its users.

‘Thank You’ page is created for visitors who have already shown interest in the product or service being offered.

5. Click-Through Landing Pages  

 

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Click-Through L.P

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This is a basic type of presentation page on a website. The ultimate design is to give fundamental insights regarding an offer.

Click-Through Landing Pages clarify the advantages and settings of the application so as to influence a website visitor to make an effort to buy or accept a service being offered.

Everything you can do with the product is provided about the product and navigate to the organization’s site where they will get you to finish the purchase.

6. Webinar Landing Page

 

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  Webinar Landing Page

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This is an online version of the seminar. You don’t need any specialty stories or perform the model lead reports.

Rather, you simply need to make a convincing feature. Tell your clients when the online course will begin and the process to enroll for your online course and you’re good to go.

Key information collected from visitors is the time they wish to take part in the webinar, their name and telephone numbers.

7. Infomercial Landing Pages

 

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Infomercial Page

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This is the type of landing page that is similar to the television form of advertisement which uses documentary proof as a bait to win the customer desire to purchase.

The advertiser uses both text, images, and video format in a single campaign to win the customer favor. Most advertisers use social proof images to authenticate their claims.

The pages are normally longer and the visitor has to keep on scrolling several pages while reading in order to reach the final Call to Action (CTA) button.

8. Coming Soon Page

 

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Coming Soon L.P

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This Landing Page is created to draw awareness of new products soon to be introduced yet aren’t exactly prepared to show the complete details of the product.

Setting up a basic “Coming Soon” as a point of arrival is the best option.

Give a notice date in the event that you have one, and include a Call to Action that approaches them for their email address in return for an email notification when your product or service is launched.

9. Price Landing Pages 

 

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  Price Landing Page

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In case you’re disclosing new prices or a new bundle of products for new and existing clients it is appropriate to direct all customers to new price arrangement page.

This Landing Page should be fully optimized to attract visitor’s attention. This page should include key features of the product being offered and a quick explanation of their use.

10. ‘About Us’ Landing Page

 

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About Us Page

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This Landing Page is built to give an overview of the company or the business.

Your “About Us” page should be lively. You can make this page a lead capture page also.

The ‘About Us’ page should contain 3 most important items. That’s the history, vision, and mission of the company or business. Besides, you can create a simple form to attract subscribers to update programs and promotions.

11. Home Page as Landing Page

 

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Home Page as L.P

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This Landing Page is built to cause visitors to visualize the various functions within the website or business. It displays the entire business at a glance.

The shortfall of this landing page is that it has the lowest conversion rate as compared to others.

Most businesses use their home page to run an Google Ads campaign and end up losing the campaign due to low patronage of the product.

Campaigns must have a specific product in question being advertised.

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12. Paid Ads Landing Page

 

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  Paid Ads Landing Page

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This landing page is created for paid advertisements. The visitors are directed to a particular page on the website and the Call to Action button is immediately presented to the visitor for the next action to follow.

In most cases, the visitors’ email addresses are collected before anything else. The visitors are then nurtured to become potential customers.

13. Product Portfolio Landing Page

 

 

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  Product Portfolio Page

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A typical style of a landing page in the marketing business is the Product Portfolio Landing Page.

This is only a page on the primary site that houses the majority of the data identified by the item available to be purchased.

The advantage of this kind of exhibition page is that it gives you complete details about the product. It allows you to make a decision at any point.

However, because this page is hosted on the primary website, if even the visitor is not interested in the product showcased, there is a probability that he or she will vire for another product on the website.

This type of landing page always contains navigation links, categories, banners, related products, etc.

14. Offer Ended Landing Page

 

 

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Offer Ended Page

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This landing page is created to inform visitors about expired promotions or opportunities. This page has a lot to offer than the missed opportunities.

They serve various functions by:

  • Informing visitors about the next opportunities.
  • Disclosing to visitors when a product runs out of stock.
  • Create a new lead.
  • Redirect traffic back to your blog or website.

Offer Ended Page has huge advantages just like those that attract visitors to the offer page.

15. Get Started Landing Page

 

 

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Get Started Page

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This landing page as the name suggests is to drive the website visitor to take action by signing up for the product or take a trial option if available.

It shows a quick solution of the product or service being offered. It also provides links to the visitor to get more features of the product.

‘Get Started’ page almost always sends the visitors to various pricing plans of the company.

This guide the potential customer in decision-making in choosing the right plan for the project.

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16. 404 Lead Generation Page

 

 

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404 Landing Page

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As a matter of fact, visitors hate to see error or 404 pages when they click on a link. Most visitors just close the tab when they see a 404 or error page.

But you should note that 404 pages can have useful purposes. One of such uses is to act as a lead generation tool to build your email list.

The page should contain an apology to your visitors for the error. There should always be redirected links for your visitors.

It is possible to offer something useful to calm the tempers of an angry visitor. I believe you remember the saying “the hungry man is an angry man”

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17Unsubscribe Landing Page

 

 

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  Unsubscribe L. Page

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It’s painful to see clients leave, but bidding them a good farewell can leave an indelible influence in their heart to always remember you!

Clearly, you’re not setting up campaigns around your unsubscribe page, however, it’s significant not to disregard it.

Ensure it effectively unsubscribes your clients, provide them an opportunity to deal with their inclinations, or modify the tempo, and consider including links to different categories of your site.

Showing appreciation when a client unsubscribes is a respect that you cherish their partnership.

18. Contest or Challenge Landing Page

 

 

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Contest Landing Page

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Challenge or Contest is useful in running a business or grabbing the enthusiasm of your visitors.

In the event that you have to build your subscribers, rapidly, you can make a challenge explicitly designed to produce new leads for your business.

In a perfect world, you should utilize a challenge page or contest page to allow your visitors to take part and also able to share the page with friends and family on social media platforms.

19. Freemium Sales Page

 

 

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Freemium Sale Page

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This is a landing page created to allow the visitor to receive part of the eBook, software, subscription, etc.

This landing page allows the customer to experience the basic aspect of the product or service being offered.

The hidden agenda of the creator is to convince the user to upgrade to a premium version of the product or service.

The page normally contains the features of the basic plan as well as the premium features with most of the important aspects locked up in premium plan.

Always make sure to include a clear Call-to-Action button which is the upgrade option with discounted prices.

20. Social Media Landing Page

 

 

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Social Media L.P

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Using your social media fan page as a lead generation is the fastest way to grow your email list.

There are so many options you can use to solicit email addresses and contact details from your fans.

As a requirement you can ask for fan’s email addresses, telephone and names when they decide to join the community. 

Having a huge social media fan base can boost your online advertising and conversion rate.

The most popular community that drive business growth include Facebook Pages and Groups, Twitter followers, Instagram Pages and so on.

21. Donation Landing Page

 

 

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   Donation Landing Page

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Depending on the type of business donation landing page may be necessary to solicit funds from your website visitors.

For instance, if you’re a developer who creates open-source software’s having a donation button on your site will help in soliciting funds from your readers or users.

The information collected from your website users can serve as a link to inform them of new product you have introduced.

Donation landing pages are also very influential in the work of NGO’s.

They use it to capture more leads into their network in order to show off the good work they’re doing.

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Final Thoughts

A good landing page can make a difference in your conversion rate. To make an excellent landing page the ultimate most important thought that you should consider is the ‘purpose’ of the page and the ‘behavior’ of your website visitors.

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